Advent Calendars: From German Roots to UK Christmas Tradition

Every festive season, the Rothaus advent calendar - with its German beers, authentic glasses, and luxury collectables behind each door - is a must-have for Rothaus lovers across Germany. Thanks to the official Rothaus UK distributor, this hugely popular advent calendar is available in the UK for the very first time. As Sandip (Sandy) Patidar, Founder & MD, German Drinks Company explains, the Rothaus advent calendar delightfully honours a tradition that began in Germany over a century ago…

The Origin of Advent Calendars

Did you know that the name ‘Advent calendar’ comes from the German word ‘Adventskalender’?

Advent calendars originated in 19th-century Germany, most likely as a tradition begun by the German Lutherans, who were known to celebrate the Advent season by marking each day of preparation leading up to Christmas. Early Advent traditions included marking days with chalk lines on doors (probably the origin of the ‘doors’ on Advent calendars), hanging small religious pictures (often seen behind those ‘doors’), or lighting candles to count down the days from December 1st to 24th.

The German origins of Advent Calendars don’t end there. The first known handmade Advent calendar is credited to Gerhard Lang, a German printer, who grew up with his mother’s tradition of counting down to Christmas using 24 small sweets attached to cardboard. Inspired by this, Lang created a printed version in the early 1900s. His calendar included little doors that could be opened each day to reveal a picture, setting the design standard for Advent calendars as we know them. During the 1920s, Lang introduced Advent calendars that incorporated biblical verses and, eventually, small chocolates, popularising them even more.

How Advent Calendars Became Popular in Germany

German manufacturers continued building on Gerhard Lang’s concept. By the 1920s, German Advent calendars had become so popular that many included Bible verses or festive images behind each door, and, by the 1950s, many included chocolates too. This addition of daily treats added an extra layer of excitement, especially for children, making Advent calendars a cherished part of family Christmas traditions.

During World War II, Advent calendar production was restricted due to paper rationing and material shortages. However, after the war, Advent calendars became a symbol of hope and the return of holiday traditions. German companies like Sellmer Verlag (still operating today, click here) played a key role in bringing back printed Advent calendars by creating designs that combined traditional and secular holiday images to appeal to wider audiences.

Today, Advent calendars are a beloved part of German culture, with new types being released every year. From religious-themed calendars to modern adaptations with toys, puzzles, luxury items and, you guessed it, German beer!

How Advent Calendars Became Popular in the UK

After World War II, British soldiers stationed in Germany discovered Advent calendars and brought them back to the UK. They offered a fun, accessible way to celebrate Christmas for both religious and non-religious UK families looking to recapture the spirit of the festive season.

German printing companies resumed making Advent calendars in the 1950s and started exporting them to neighbouring countries, including the UK. Soon after, British companies started producing their own versions. By the late 1950s and 1960s, British shops were regularly stocking Advent calendars for the Christmas season.

British media and magazines also boosted the tradition by promoting Advent calendars as an important part of Christmas festivities. This interest only increased during the 1960s and 1970s as British brands adapted their designs; often including chocolates or other small treats behind each door.

The simplicity and charm of Advent calendars captured the hearts of British families nationwide, especially for the daily surprises and excitement they brought to the Christmas countdown for children. Companies tailored their designs with traditional British Christmas themes, making Advent calendars an essential family tradition by the 1970s.

Today, the UK has a thriving market for Advent calendars of all kinds, from traditional and religious themes to luxury, chocolate, and toy versions. But how do UK families add a new twist to this festive favourite?

German and UK Advent Calendar Traditions Meet

Available in the UK for the first time, the Official Rothaus Advent calendar brings German and UK Christmas traditions together in a uniquely festive (and delicious!) way.

Germany, of course, has a long and celebrated brewing history, and Rothaus is known for its exceptional beers that emphasise traditional brewing methods and natural ingredients. By bringing this calendar to the UK, we’re offering you a taste of authentic German beer and Christmas culture, blending the fun of the Advent countdown with an appreciation for the very best in German brewing heritage.

The Rothaus Advent calendar also makes a delightful gift. A cross-cultural experience that will introduce your beer-loving family and friends to Rothaus’ signature Black Forest specialities. It’s festive and educational!

So, why should kids have all the Advent calendar fun? Pre-order your Official Rothaus Advent Calendars here and let’s count down with a German beer together this December. Prost!